# Business Repowered

## An Industry Pioneer's Break into the World of Online Selling

Building & Construction

## About Vectus

Established close to three decades ago, Vectus Industries Limited is a prominent polymer-based water storage and piping solutions supplier in India. With a strong presence across the country, it offers the broadest selection of water tanks and piping systems in the market.
With an unbeatable product and a 360o vision of future growth and innovation, Vectus was looking for a feature-rich online platform that could help their company expand and scale quickly. Therefore, in an effort to build their online brand, get better visibility, expand into new territories and scale their business, Vectus joined hands with IndiaMART eight years ago. Since then, it has made significant business and investment decisions, taking the enterprise to the next level with the channel’s several years of expertise and experience.

## Business Challenge

Vectus Industries Limited has been in the polymer-based business for the last three decades:

- Water Storage Tanks, CPVC Pipes & Fittings, Composite Pipes & Fittings, PPR Pipes & Fittings, SWR Pipes & Fittings, Agri Piping Systems, Maali Gardening Products, and many kinds of plastic moulded objects for agricultural and home applications are among the many products manufactured by the company.
- With a staff of over 2600 workers, the Vectus group includes manufacturing plants in 19 sites across India, 7 regional offices, and 9 depots.

With such deep roots and extensive network in hand, continuing to grow their business offline would not have been a problem for the company.
But they saw the immense potential of the digital world and made connections with online platforms much before any of their competitors. However, the company was unable to find a match for their sophisticated requirements until they tried IndiaMART.

## How IndiaMART Strengthen Vectus' Growth Bridge

In the e-commerce arena, IndiaMART already has a well-established network. Therefore, Vectus could take a confident step into the realm of online business by selecting IndiaMART as their selling platform.
What exactly did the premium listings accomplish?

- High-traffic cities were coupled with the top search results visibility. Vectus could reach more people who were already interested in buying goods from IndiaMART.
- Because of our ingrained SEO solutions, Vectus' products became highly visible, putting them on the road to increased sales right away.
- Leveraging data from Vectus’ customer journey, IndiaMART let Vectus see how search combinations are working, find out what Vectus customers were having problems with, and change their services and subscriptions to IndiaMART based on this information.
- By utilizing a single underlying technology solution, Vectus has been able to overcome impediments in the customer journey. They have created a distinct customer experience that distinguishes them from other industry rivals from the moment a customer logs onto their IndiaMART page.

## Results

Vectus has noted the following results over their eight-year partnership with IndiaMART:

- Vectus’ sales staff were able to stop the growing demand that was out of place thanks to IndiaMART’s data-driven research. Consequently, their lead qualifying rate went up to 25%.
- On qualifying leads, Vectus’ conversion rate peaked at 8%, which resulted in several substantial conversions for the company. This data was sent back into the funnel to increase campaign targeting and performance.
- They were able to obtain an 80% return on their investment by identifying and addressing the distractions in their sales cycle.
- Vectus was guided directly to keywords related to their product categories by IndiaMart’s ready SEO approach for B2B.
- Unique ideas and value propositions for marketing, and previous knowledge of the whole product line as well as the polymer industry helped establish business credibility.
- The Voice and Vernacular search capability of IndiaMART helped the business’ entry into Tier 2 and Tier 3 markets. It allowed Vectus to find a place in a relevant market.

## Future Plans with IndiaMART

The worldwide water storage systems market stood at a market value of USD 16.10 billion in 2019, and it is expected to grow at a CAGR of 5.7 percent by 2027. In conjunction with this, the Polyvinyl Chloride (PVC) market size is also set to grow with the increasing demand for the building and construction industry as well as the agriculture industry, a demand which is highest in the Asia Pacific region. As a result, Vectus’ goals are oriented toward the future.
As they move into the next phase of their digital development, they are preparing to explore IndiaMart’s Category Leader program. Vectus is looking forward to:

- Getting personalized services
- Expansion in their product line
- Improved regional targeting
- Maximizing investment opportunities in preparation for a post-pandemic boom

Wish to scale your business the way Vectus did?

Contact Us Now

IndiaMART is vested in our success for a long time & that is what makes us want to collaborate even further. We value their technology, reliable SEO efforts, and easy to use platform. Our experience with IM has been exceptional. They dive into understanding the products, market, and channel network and propose unique marketing ideas and value propositions. Hope to grow to newer heights with IndiaMART

Vijay J
Associate General Manager – Sales Operations
Vectus Industries Limited