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Mechanical Spares
Godrej Material Handling - Tapping the new age buyers

- ProblemGodrej understood that new age buyers don’t go with ‘word of mouth’ publicity. The lack of expertise in online made them incapable to target contemporary audience.

- SolutionGodrej understood that new age buyers don’t go with ‘word of mouth’ publicity. The lack of expertise in online made them incapable to target contemporary audience.

- ResultGodrej understood that new age buyers don’t go with ‘word of mouth’ publicity. The lack of expertise in online made them incapable to target contemporary audience.

## About the brand

Godrej Material Handling is India’s largest manufacturer of lift trucks. Our range includes electric, LPG and diesel counterbalanced forklifts up to 25 ton capacity, warehouse trucks and special trucks for specific applications. We also manufacture attachments of our own design for addressing a wide range of handling applications besides offering attachments made by international specialists in the field when the application demands.