Electronic & Electrical
ERD Technologies: Lightning its way to digital success
- ProblemBeing one of the key players in domestic market of electronics, ERD was still lagging behind in building and maintaining its supply network.
- SolutionWith over 20,000 sellers in LED Light category, ERD was able to build a strong sales channel across India. With approx 1600 enquiries a month, the company enjoyed a good 10-15% conversion of bulk leads as well as built its distribution network across regions.
- ResultNot only did the company converted good business from institutional leads, it was able to build at least 50 new distributors who are now dealing with ERD products pan India.
About the brand
ERD Group, established in 1997, manufactures various products under the brand name “ERD”. The various Power Electronic products are Mobile Phone Batteries,Travel Chargers, Car Chargers, Power Banks, USB Cables, Universal Battery Charger, LED Lights, CCTV Power Supplies etc.
The Company is having a state of art facility to manufacture products under strict quality control standards. Every manufacturing process is well institutionalized and equipped with highly precise testing instruments to control the production and product quality. Every component is being screened fully burn-n tested for the products to ensure 100% in quality.