- ProblemAs a part of their growth strategy, wanted to break the stereotype of steel not being sold online, get the first mover advantage and reach out to customers who live outside their usual serviceable area.
- SolutionIndiaMART’s robust backend service managers worked round-the-clock to generate genuine queries. The quick turnaround time helped Jindal Steel & Power to serve the customers faster.
- ResultThe company has witnessed impressive numbers. Not only did they receive 95% new leads from the total enquiries that they received, but they also enjoyed 20% conversion from them.
About the brand
Over the last three decades, the OP Jindal Group has grown into a US $ 18 Billion global business conglomerate with interests spanning the steel, mining, power, industrial gases and ports verticals. From the widest flat products to a whole range of long products, JSPL today sports a product portfolio that caters to markets across the steel value chain.
From mining iron ore and coal, the group produces sponge iron, ferro alloys and a wide range of Hot-rolled and cold-rolled steel products ranging from HR coils / sheets / plates, hot-rolled structural sections and rails to CR coils / sheets, high-grade pipes and value-added items such as stainless steel, galvanised steel and coated pipes. It has not only diversified into power generation but also into petroleum, infrastructure, diamond and high-value metals and mineral exploration.