IndiaMART Enterprise Solutions gave a digital start to the offline business, by showing the digital way of doing business to the brands like Mahindra Tractors, Escorts, New Holland, and TAFE. Leveraging the strong network effect of 1.2 lac registered suppliers in this category, and channelizing the 1.04Mn business demands generated in FY’21, the brands can take the next digital leap. Brands with IndiaMART can increase its reach, as 84% of the demand came from tier 2 and tier 3 cities with hyper-local inquiries in 8 vernacular languages.